Peter Knudson and Braxton Bragg met at Zynga in 2012 while the company was looking to merge the disciplines of UX, analytics, and business to establish a data-driven product culture. In their book, "Product Sense," they discuss their framework for making product decisions.

I sat down with Jeanette Fuccella, Director of User Research at Pendo, to learn about her new framework that’s trending in the UXR community.

Hadar Dor, Product Lead at Shopify (ex Lyft, Postmates, Facebook), discusses product sense and execution strategy.